About

 

I am a doctoral student in marketing at MIT Sloan, where I also obtained my MBA. Before coming to Sloan, I worked for a hedge fund for 8 years covering internet and video game companies. I now study why people adopt and how to help them sustain new behaviors, particularly in the domain of health.



 

 

Research Interests:

Framing, goals, self-efficacy, motivation
Field experiments

Judgment versus behavior change

 

 

 

Contact:
77 Massachusetts Ave.
E62-584
Cambridge, MA 02139
elpf at sloan.mit.edu

Curriculum Vitae