I am a doctoral student in marketing at MIT Sloan, where I also obtained my MBA. Before coming to Sloan, I worked for a hedge fund for 8 years covering internet and video game companies. I now study why people adopt and how to help them sustain new behaviors, particularly in the domain of health.



Research Interests:

Framing, goals, self-efficacy, motivation
Field experiments

Judgment versus behavior change




77 Massachusetts Ave.
Cambridge, MA 02139
elpf at sloan.mit.edu

Curriculum Vitae