Candidate for PhD in Marketing MIT Sloan School of Management
I am a doctoral student in marketing at MIT Sloan, where I also obtained my MBA. Before coming to Sloan, I worked for a hedge fund for 8 years covering internet and video game companies. I now study why people adopt and how to help them sustain new behaviors, particularly in the domain of health.
Framing, goals, self-efficacy, motivation
Judgment versus behavior change
Contact: 77 Massachusetts Ave. E62-584 Cambridge, MA 02139 elpf at sloan.mit.edu